Digital Marketing Tips and Guides

An embarrassing story from my early marketing time: When I started out in the content marketing business, I had... well, I'd bought into the hype. I'd learned that businesses are desperate for good marketers (which is true) and content marketers can make great livings in their spare time. Also true. So I built my website, optimised it for search engines and patted myself on the back. Then I wrote a few articles showing off my knowledge and skills. And... that was about it. I was on Twitter and Facebook a little, but not much. But even if I'd grinded social media, it wouldn't have changed much. That's a common timesink for entrepreneurs, both established and aspiring. Either way, I wasn't thinking about it too deeply. The hype was seductive enough that I thought I'd plonk myself on the internet and people would find me. I know I'm not alone with that. Many entrepreneurs do the same thing. But as we all learn quickly enough, a digital presence isn't en...

Source:  https://www.youtube.com/watch?v=8i1tfrEx9R0

Would you like to learn some highly effective digital marketing strategies? But first of all, what is "digital marketing"? Some people believe it's a different form of internet marketing, but in truth, it's actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing - people are just trying to profit off of a different wording of the same topic. I'm sure you've probably also heard the terms: "inbound marketing", "influencer marketing", "outbound marketing", and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing. If you've ever heard of someone say "digital download", that means that a product wil...

Source:  https://www.youtube.com/watch?v=-bG82D4bPWc

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today's business person? We're here to break it down for you in the simplest words possible. Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience swiftly. That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as: Is digital marketing the same as social media marketing? The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there a...

Source:  https://www.youtube.com/watch?v=89bF5Dzh_F4

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It's simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money. With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I've created this post to help you know when to change your digital marketing strategy. Below are the 5 signs to help you decide when to ...