People often ask me why, as a business coach, I specialize in working with creative professionals. The answer is, I love to see talented people fulfilled in their work, as busy as they want to be, and be compensated really well for what they do. But what I learned from my 15+ years as an agent for independent copywriters, art directors and fashion illustrators is that talent and taste aren't enough. If you're going to land those coveted projects, you need to stand out, connect and be ready to close the deal.If the mere mention of closing the deal makes your feel queasy, take a deep breath! I'm going to share 4 easy-to-implement ways in which your website can help you do that. Ready? 1) Incorporate language into your website Even if your work is 100% visual, adding language gives your work context, communicates your mission and helps clients get to know, like and trust you. Bonus, if your text is keyword-rich SEO rating will benefit from a nice boost. Not a writer? No proble...